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Ebook Consumer Panels by Seymour Sudman read! Book Title: Consumer Panels
The author of the book: Seymour Sudman
Edition: South Western Educational Publishing
Date of issue: July 1st 2002
ISBN: 0877572976
ISBN 13: 9780877572978
Language: English
Format files: PDF
The size of the: 29.53 MB
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Reader ratings: 3.5

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Consumer Panels is the definitive work on the topic. By integrating cutting-edge academic research with global best practices, Consumer Panels provides data-driven tips on reducing reactivity and burnout, improving recruitment and retention, and cutting costs while increasing data quality. In addition, the book provides research-based guidance on reducing biases in electronic panels and on anticipating future developments in panel research. For expert market researchers, it provides new tips, ideas, and state-of-the-art innovations for leveraging both online and offline panels. For brand managers, it provides clear guidance on how to better understand consumers with less cost, time, and effort. For academics, it provides advice on how to develop and use convenience panels to answer difficult questions about purchase trends and consumption patterns.

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Reviews of the Consumer Panels


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