Read Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin Free Online


Ebook Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin read! Book Title: Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas
The author of the book: Seth Godin
Edition: Highbridge Company
Date of issue: July 24th 2006
ISBN: 1598871056
ISBN 13: 9781598871050
Language: English
Format files: PDF
The size of the: 36.60 MB
City - Country: No data
Loaded: 1797 times
Reader ratings: 5.4

Read full description of the books:



The subtitle of small is the new big is helpful for understanding the book: and 183 other riffs, rants, and remarkable business ideas. It's a collection of posts from Seth Godin's blog, as well as a 35-page postscript discussing the value of, and how to approach crafting, a website, a blog, and a marketing conversation about your product/services. These brief essays are by turns funny, informative, boring, repetitive, surprising, and helpful.

If you're reading this to find a handful of groundbreaking ideas or shortcuts to success, you're going to be disappointed. Rather, Godin offers new ways of seeing things, new ways of thinking about business and success, new ways of behaving in the rapidly changing online marketplace. Because the book is now over a decade old, some of the content is outdated—but this happens far less than might be expected. Godin manages to be insightful and timeless even while he's talking about how you need to change the way you operate as a businessperson or entrepreneur because the world is evolving.

Some of his ideas are stupid, but these are mostly peripheral to his main points. For instance, he says at one point that monks (I think he means priests) light candles and burn incense to convince people that God hears their prayers. Clearly he knows nothing about the ancient Divine Liturgy, or the deep meaning behind the physical acts involved in it. Oh well, you say, I'm not reading a Seth Godin book to learn liturgical theology.

Very true, but this attitude (he frequently talks about marketing your church) reveals a particular approach, and shows us something about why Godin is writing all this. That approach is this: it doesn't matter the ultimate validity or truth of your propositions and statements in regard to the product or service you're trying to market as long as you express them well and with conviction. In other words, start your marketing conversation well and you'll be successful, truth be damned. Of course, he frequently reminds readers that they should believe in what they're selling, and that they should be trustworthy, etc. But he also praises the monks for what he thinks they're doing, revealing that for Godin the bottom line is the end of the conversation.

Many of these essays reveal glimpses of a completely mercenary edge, so read with caution. Even as he's describing how the new entrepreneurs can best serve themselves and their customers through ingenuity, openness, and adaptability, Godin betrays the desire for gain that motivates the entire marketing field that he often castigates for just this stance. If you've got a product or service that you believe can (and should) change the world, you won't need all of the advice proffered in small is the new big. In the spirit of Godin's advice, then, take what you need and leave the rest.


Download Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas PDF Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas PDF
Download Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas ERUB Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas PDF
Download Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas DOC Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas PDF
Download Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas TXT Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas PDF



Read information about the author

Ebook Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas read Online! Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.

He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.


Reviews of the Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas


JOSHUA

A useful book to free yourself from negative emotions and joy.

ALEXANDER

A wonderful book, like all the works of this author.

JESSICA

The only book I read in 1 day

ALEX

Strongly recommend




Add a comment




Download EBOOK Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin Online free

PDF: small-is-the-new-big-and-other-riffs-rants-and-remarkable-business-ideas-and-other-riffs-rants-and-remarkable-business-ideas.pdf Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas PDF
ERUB: small-is-the-new-big-and-other-riffs-rants-and-remarkable-business-ideas-and-other-riffs-rants-and-remarkable-business-ideas.epub Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas ERUB
DOC: small-is-the-new-big-and-other-riffs-rants-and-remarkable-business-ideas-and-other-riffs-rants-and-remarkable-business-ideas.doc Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas DOC
TXT: small-is-the-new-big-and-other-riffs-rants-and-remarkable-business-ideas-and-other-riffs-rants-and-remarkable-business-ideas.txt Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas: And Other Riffs, Rants, and Remarkable Business Ideas TXT