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Book Title: Пропаганда
The author of the book: Edward L. Bernays
Edition: Hippo Publishing LTD
Date of issue: 2010
ISBN: No data
ISBN 13: No data
Language: English
Format files: PDF
The size of the: 719 KB
City - Country: No data
Loaded: 2792 times
Reader ratings: 6.6

Read full description of the books:

Bernays argues that the manipulation of public opinion is necessary for a stable and well functioning society. I found just about every paragraph of this book to be disturbing... especially considering how much power and influence he had during his lifetime - remembered as "the father of public relations". Five stars because this is the kind of stuff you aren't taught in history class.

"THE systematic study of mass psychology revealed to students the potentialities of invisible government of society by manipulation of the motives which actuate man in the group. ... If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing it?" pg47

"If you can influence the leaders, either with or without their conscious cooperation, you automatically
influence the group which they sway. But men do not need to be actually gathered together in a
public meeting or in a street riot, to be subject to the influences of mass psychology. Because man is by nature gregarious he feels himself to be member of a herd, even when he is alone in his room with the
curtains drawn. His mind retains the patterns which have been stamped on it by the group influences." pg49

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