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Ebook Icarus Deception the by Seth Godin read! Book Title: Icarus Deception the
The author of the book: Seth Godin
Edition: Penguin Books
Date of issue: December 1st 2012
ISBN: 0670922927
ISBN 13: 9780670922925
Language: English
Format files: PDF
The size of the: 11.97 MB
City - Country: No data
Loaded: 2162 times
Reader ratings: 5.2

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In Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card. Godin shows us how it's possible and convinces us why it's essential.


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Read information about the author

Ebook Icarus Deception the read Online! Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.

He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.


Reviews of the Icarus Deception the


AARON

Phone number you need to drive to protect against robots.

MATTHEW

Why is she out! It must be endless!

AMBER

A book that leaves a whole bunch of emotions after reading

GABRIEL

I keep this book in my hand and feel so happy.

MAYA

Easy to read, easy to understand!




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