Read Standing Room Only: Strategies for Marketing the Performing Arts by Philip Kotler Free Online
Book Title: Standing Room Only: Strategies for Marketing the Performing Arts|
The author of the book: Philip Kotler
Edition: Harvard Business Review Press
Date of issue: January 1st 1997
ISBN 13: 9780875847375
Format files: PDF
The size of the: 590 KB
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Reader ratings: 4.9
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Standing Room Only is the only sourcebook managers and marketers of arts organizations will ever need. Kotler and Scheff apply the full sprectrum of marketing principles-from segmentation and pricing to promotion and public relations-to nonprofit arts organizations. Using hundreds of examples from theater, music, and dance organizations all over the world. The authors present the fundamental marketing principles step by step to show arts managers how to build innovative marketing programs and strong customer bases.
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Read information about the authorProfessor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".