Read Addiction by Design: Machine Gambling in Las Vegas by Natasha Dow Schüll Free Online
Book Title: Addiction by Design: Machine Gambling in Las Vegas|
The author of the book: Natasha Dow Schüll
Edition: Princeton University Press
Date of issue: June 1st 2012
ISBN 13: 9780691127552
Format files: PDF
The size of the: 866 KB
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Reader ratings: 4.1
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Recent decades have seen a dramatic shift away from social forms of gambling played around roulette wheels and card tables to solitary gambling at electronic terminals. "Addiction by Design" takes readers into the intriguing world of machine gambling, an increasingly popular and absorbing form of play that blurs the line between human and machine, compulsion and control, risk and reward.
Drawing on fifteen years of field research in Las Vegas, anthropologist Natasha Dow Schull shows how the mechanical rhythm of electronic gambling pulls players into a trancelike state they call the "machine zone," in which daily worries, social demands, and even bodily awareness fade away. Once in the zone, gambling addicts play not to win but simply to keep playing, for as long as possible--even at the cost of physical and economic exhaustion. In continuous machine play, gamblers seek to lose themselves while the gambling industry seeks profit. Schull describes the strategic calculations behind game algorithms and machine ergonomics, casino architecture and "ambience management," player tracking and cash access systems--all designed to meet the market's desire for maximum "time on device." Her account moves from casino floors into gamblers' everyday lives, from gambling industry conventions and Gamblers Anonymous meetings to regulatory debates over whether addiction to gambling machines stems from the consumer, the product, or the interplay between the two.
"Addiction by Design" is a compelling inquiry into the intensifying traffic between people and machines of chance, offering clues to some of the broader anxieties and predicaments of contemporary life.
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Read information about the authorNatasha Dow Schüll's graduated Summa Cum Laude from UC Berkeley’s Department of Anthropology in 1993 and returned to receive her Ph.D. in 2003. She held postdoctoral positions as a Robert Wood Johnson Health and Society Scholar at Columbia University’s Institute for Social and Economic Research and Policy and as a fellow at NYU’s International Center for Advanced Studies. She joined MIT's Program in Science, Technology, and Society in 2007 and was awarded tenure in early 2015, before moving to NYU.
Schüll’s research has been supported by the National Science Foundation, the Alfred P. Sloan Foundation, the Woodrow Wilson Foundation, and the Robert Wood Johnson Foundation, among other sources. Schüll’s research and op-eds have been featured in such national media venues as 60 minutes, The New York Times, The Economist, The Atlantic, The Washington Post, Capital Gazette, Financial Times, Forbes, Boston Globe, Salon, Chicago Tribune, Chicago Daily Herald, Las Vegas Sun, 99% Invisible, NPR, WGBH, and WNYC.
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