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Ebook Juicing The Orange: Cara Mengubah Kreativitas Menjadi Keuntungan Bisnis Yang Dahsyat by Pat Fallon read! Book Title: Juicing The Orange: Cara Mengubah Kreativitas Menjadi Keuntungan Bisnis Yang Dahsyat
The author of the book: Pat Fallon
Edition: Gramedia Pustaka Utama
Date of issue: 2007
ISBN: 9792227008
ISBN 13: 9789792227000
Language: English
Format files: PDF
The size of the: 1.69 MB
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Reader ratings: 4.7

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Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than they realize--but they inadvertently stifle it or channel it in ineffective ways. Juicing the Orange outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that creativity into campaigns that deliver measurable results. Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution. Behind-the-scenes stories of successful and failed campaigns for companies in diverse industries reveal the core secrets of training for creativity: develop a proprietary brand emotion, offer big ideas without a big budget, and get customers to seek out your message. Illustrating the link between creativity and profits, Juicing the Orange helps industry players measure their success at the cash register.


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Reviews of the Juicing The Orange: Cara Mengubah Kreativitas Menjadi Keuntungan Bisnis Yang Dahsyat


HARVEY

Not impressed

OWEN

I read the whole book with a stupid smile on my face. General advice to everyone!

POPPY

An interesting book that says more than you can fit

HARRISON

Contradictory. On the one hand, it pulls in and on the other ...

HOLLY

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