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Ebook The Eureka Factor: Creative Insights and the Brain by John Kounios read! Book Title: The Eureka Factor: Creative Insights and the Brain
The author of the book: John Kounios
Edition: Cornerstone Digital
Date of issue: April 9th 2015
ISBN: No data
ISBN 13: No data
Language: English
Format files: PDF
The size of the: 594 KB
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Reader ratings: 4.5

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Where do great ideas come from?
What actually happens in your brain during a ‘Eureka’ moment?
How can we have more of them?

John Kounios and Mark Beeman, leading experts on the neural bases of insight and creative thinking, have conducted pioneering neuroimaging research examining brain activity at and before these moments of clarity. In The Eureka Factor they reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking.

Helping to unlock the mechanisms behind intuitive flashes and inspiration, this ground-breaking account not only explains the science of insight, but also describes the keys to innovation and creativity.


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Download EBOOK The Eureka Factor: Creative Insights and the Brain by John Kounios Online free

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