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Book Title: How to Get Ideas|
The author of the book: Jack Foster
Edition: Berrett-Koehler Publishers
Date of issue: June 1st 2007
ISBN 13: 9781576754306
Format files: PDF
The size of the: 543 KB
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Reader ratings: 4.6
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Loved it! Inspiring. Enjoyable. I really wished there were more chapters/pages to read.
It's THE book to read when you feel demotivated or are looking for a new start.
Quoting Young, to generate creative ideas:
1. "Gather its raw materials"
2. "masticate those materials.”
3. "You drop the whole subject and put the problem out of your mind as completely as you can"
4. "Out of nowhere the idea will appear"
5. "“take your little newborn idea out into the world of reality" and watch it grow
Quoting Helmholtz, his process of generating ideas was:
1. Prepare (second step in Young's)
2. "Incubation,” (third step in Young's)
3. "Illumination,” (fourth step in Young's)
He suggested 10 strategies to prepare one's mind for generating ideas:
1. Have Fun: "People who enjoy what they’re doing, do it better."
2. Be More Like a Child
3. Become Idea-Prone: "But since it [producing ideas:] has happened to you a few times we know that there’s no physical defi ciency—no genetic mutation in
your brain, for example—that’s preventing you from getting ideas. You can get them. That’s proven.
So the only thing we have to figure out is why you’re getting too few of them and then work on getting more of them."
4. Visualize Success: "So if you want to get ideas, imagine having gotten them."
5. Rejoice in Failure For five reasons:
i. "The only way to know that you’ve gone far enough is to go too far. And going too far is called failing."
ii."many times you don’t know if an idea is any good until you have other ideas to compare it to."
iii. "Put a positive spin on things when they don’t work out. Believe that every failure brings you one step closer to success."
iv."Failing makes you fearless. Failing sets you free."
v. "Every now and then, however, you know in your heart that your idea is a good one, that your solution will work if given the chance, that what you’ve done is right. / When that happens, use the failure as a motivation to keep trying. The “I’ll show them!” drive is a powerful vehicle. Ride it."
6. Get More Inputs
7. Screw Up Your Courage
8. Team Up with Energy
9. Rethink Your Thinking: "And the more kinds of thoughts you get, the more grist you’ll have for your idea mill."
"next time you’re faced with a problem, try visualizing it instead of verbalizing it."
"Next time you have problems solving a problem ask yourself: “What assumptions am I making that I don’t have to make?” “What unnecessary limitations am I putting on myself?”"
10. Learn How to Combine
Once your brain is ready, he suggested going through the following steps to generate ideas:
1. Define the Problem: "Since all problems have solutions, it’s critical that you define your problem correctly." .. Defining the problem the right way, will help you ask the right question.
2. Gather the Information: "Read books. Read magazine articles. Read newspaper articles. Consult the encyclopedia. Become more like a child again—ask questions. Ask why. Ask why not."
3. Search for the Idea: "At first ideas seem as hard to fi nd as crumbs on an oriental rug. Then they start coming in bunches. When they do, don’t stop to analyze them; if you do you’ll stop the flow, the rhythm, the magic. Write them down and go on to the next one. Analysis is for later."
"There’s always another answer. You just have to search for it.”
4. Forget about It: "The weight of evidence suggests that when you’re having trouble solving a problem or coming up with an idea, forgetting about it is also essential. "
5. Put the Idea into Action
There are two types of people: "the Speculator and the Rentier."
Speculator: "cannot let well enough alone and who speculate on how to change it.”
Rentier: includes “routine, steady-going, unimaginative, conserving people whom the Speculator manipulates.”
QUOTES HE QUOTED:
"An idea is nothing more nor less than a new combination of old elements."
--James Webb Young
"it is a mistake to think of creative activity as something unusual.”
“A man becomes creative, whether he is an artist or a scientist, when he finds a new unity in the variety of nature. He does so by finding a likeness between things which were not thought alike before. . . . The creative mind is a mind that looks for unexpected likenesses.”
“Necessity may be the mother of invention, but play is certainly the father.”
--Roger von Oech
"Insanity is hereditary—you get it from your children."
“If you would be more creative, stay in part a child, with the creativity and invention that characterizes children before they are deformed by adult society.”
"Children enter school as question marks and leave as periods,”
“The mere knowledge that a problem is soluble means that half the game is already won.”
“Creativity is about making a lot of quick connections—about the things you know, the things you’ve seen. The more you’ve done, the easier it is to make that jump.”
--Jerry Della Femina
“If you want to be creative, go where your questions lead you. Do things. Have a wide variety of experiences.”
“An idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a quip and worried to death by a frown on the right man’s brow.”
"Even if you’re on the right track, you’ll get run over if you just sit there."
“More often than not, people don’t fail; they stop trying.”
QUOTES FROM WHAT HE SAID:
"Having fun unleashes creativity. It is one of the seeds you plant to get ideas."
"Just as you must know algebra before you can solve an equation, and just as you must have strong legs before you can high jump, so you must condition your mind before you can get an idea."
"Charles Baudelaire described genius as childhood recovered at will."
"To children there is no last time. Every time is the fi rst time. And so when they go exploring for ideas they explore a land that is fresh and original, a land without rules, a land without borders or fences or walls or boundaries, a land infi nite with promise and opportunity."
"Children don’t have such blockages because children don’t know about before. They only know about now. And so when searching for a solution to a problem they look and see freshly for themselves. Every time.
They break rules because they do not know the rules exist. They do odd things that make their adult parents uneasy. They stand up in the boat and rock it. They shout in church, play with matches, and pound the piano with their fists.
They constantly see the new relationships among seemingly unrelated things. They paint trees orange and grass purple, and they hang fire trucks from clouds.
They study ordinary things intently—a blade of grass, a spoon, a face—and have a sense of wonder about the things that most of us take for granted.
They ask and ask and ask."
"Forget what was done before. Break the rules. Be illogical. Be silly. Be free.
Be a child."
"When you’re not sure an answer exists, finding it can be hard. When you know there are many answers, finding one or two is easy."
"You act like the kind of person you imagine yourself to be. It’s as simple as that."
"For their curiosity was one of the reasons they were able to come up with ideas in the first place. Their curiosity was forcing them to continually accumulate bits of knowledge—“general knowledge about life and events”—the “old elements” that James Webb Young talked about."
"Never cry over spilled milk. Find a use for it. Or invent a better milk carton."
"So Ralph never looked at a rejection as a defeat. It was an opportunity to do something better."
"So next time you’re stuck with a problem, ask a couple of upbeat friends you get along with to help you kick around some ideas."
"Rules are a great way to get ideas. All you have to do is break them."
"“What if?” is the game many advertising agency creative people play when trying to come up with a different way to present the benefi ts of a product or a
"Getting an idea usually means combining things that were never combined before—in other words, taking chances. So by definition you must take a chance if you are to get an idea."
"Businesspeople ask the wrong questions all the time. Many times these questions are based on assumptions so deep-seated they don’t even know they’re making them."
"But people who let the world go by simply let the world go by. They don’t make a mark. They don’t make a difference. They don’t come up with ideas."
"Don’t think that you’ve got to give your brain a rest. You don’t. It’s not a muscle that gets fatigued."
"Work creates work. Effort creates effort. And ideas create ideas."
"But if nothing else happens with your idea, if it doesn't help someone, if it doesn’t save or fi x or create something, if it doesn’t make something better or solve
some problem, what good is it really?"
"when you do have an idea, either (a) don’t tell anybody about your idea or (b) don’t let “Wow, that’s great!” be enough."
"Do something about your idea every day. Open your computer or your folder or your notebook and do something. Every day. Even if it’s only to review what you did yesterday, do it. At the end of a month you’ll be surprised at how much you’ve accomplished. At the end of a year you’ll be astounded."
"If You Have Trouble Selling Your Idea to Somebody Else, Do It Yourself."
"Do you really believe in your idea?
Then why let people who haven’t thought about it and worked on it a tenth as much as you have put the kibosh on it? Attack."
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Read information about the authorJack Foster spent 35 years working in the creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He won dozens of advertising awards, including being named "Creative Person of the Year" by the Los Angeles Creative Club.
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